For confidence when you shop, look for the BSI Kitemark™ for food assurance

Kitemark for food assuranceAs consumers, it’s essential we trust what we read on a food label – from where the product is made and the origin of ingredients to its ethical credentials. But in a world where food fraud is increasing and food labeling sometimes complex and baffling, it’s not always easy to know what’s true and what isn’t.  That’s why it’s important to be able to look for an independent mark of trust for reassurance.

 

The BSI Kitemark™ for food assurance in the press:

Press logos of ITV, Telegraph, BBC Radio 4, The Mirror, The Express, The Sunday Post, Food Manufacture, The Scotsman, and The Grocer.

ITV, Telegraph, BBC Radio 4, The Mirror, The Express, The Sunday Post, Food Manufacture, The Scotsman and The Grocer.

What is the new BSI Kitemark™ for food assurance, and what does it mean for shoppers?

A symbol you can trust

For more than 100 years, the BSI Kitemark has been recognized as a symbol of outstanding quality, safety and trust across a wide range of products and services. It’s also given brands and service providers the opportunity to clearly communicate specific claims to customers, in a way that’s instantly recognizable, worldwide.

The Kitemark for food assurance, like BSI’s other Kitemarks, is there to reassure you. It’s a promise that a key aspect of a product is exactly what it seems – from purity and origin to environmental and sustainability practices.

Transparency and honesty - for your peace of mind

Food fraud stories may have left you feeling sceptical about the truth behind product claims. Or you might find it hard to navigate complex food labels. That’s why clarity is important in helping you make an informed decision. And there’s no more rigorous and respected assurance mark than the Kitemark.

Like many consumers, you may also want to understand more about the products you eat. The Kitemark can play an important role in helping you to understand the authenticity and provenance of a product, which by the same token endorses the product’s added value.

Honey jar with Kitemark for food assurance symbol on the side

Ultimately, whether you’re thinking about trying a new product – or deciding between similar products - the Kitemark for food assurance is there to help you shop with confidence. Trust the Kitemark. Trust BSI.

When you’re buying groceries and see the BSI Kitemark on food packaging, you can relax in the knowledge that the claim stated within the Kitemark roundel on the label is genuine.

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If you have any questions about the BSI Kitemark for food assurance, don’t hesitate to get in touch.

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